Mousa Batarseh, e-commerce specialist, professional headshot

MOUSA BATARSEH Website Developer | E-Commerce Specialist

E-commerce and website operations specialist with 5+ years of hands-on experience managing Shopify, WooCommerce, WordPress, Elementor, product catalogs, CSV migrations, catalog quality assurance, on-page SEO, and responsive website maintenance.
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I manage the product data and website systems that keep e-commerce businesses accurate, searchable, and ready to sell. My experience spans Shopify, WooCommerce, WordPress, Elementor, Excel, bulk CSV imports and exports, product variations, collections and categories, image mapping, inventory, pricing, SEO metadata, redirects, and post-import quality assurance.

My background includes building the United Textile Shopify store, migrating Universal Wholesale’s legacy catalog to a B2B ordering platform, and supporting websites for a multi-location retail organization. I combine detailed catalog work with practical website maintenance, troubleshooting, and cross-team coordination.

Professional Experience

December 2023 – Present

Apparel wholesale distributors and suppliers of essential clothing and accessories.

Ferndale, Michigan

United Textile Wholesale

Webmaster / E-Commerce Specialist

  • Develop, build, and manage our eCommerce site on Shopify, customizing it for wholesale operations.
  • Organize one thousand products into categories, create detailed listings, and optimize with keyword research.
  • Use AI to write blog posts and implement SEO strategies.
  • Establish and manage social media, creating content to establish brand identity and attract customers.
  • Enhance the online shopping experience with user-friendly features and continuous improvements.

Key Achievements

Spearheaded the development of United Textile Wholesale’s new Shopify-based eCommerce platform. Migrated around one thousand products from an offline inventory management system to an SEO-optimized online store, enhancing search engine visibility. Customized the Shopify theme for wholesale operations, including hidden pricing for non-logged-in users and tailored registration forms. Designed and optimized product images, ensuring fast load times and high performance. Achieved first-page rankings for targeted keywords within the first six months.

June 2019 – April 2023

One of Michigan's largest import/export wholesale distributors of dollar store products and general merchandise.

Southfield, Michigan

Universal Wholesale

Webmaster / E-Commerce Specialist

Managed website and e-commerce catalog operations for Universal Wholesale, one of Michigan’s largest import/export wholesale distributors of dollar store products and general merchandise.

  • Built responsive sales and content pages with WordPress and Elementor.
  • Cleaned, standardized, and validated catalogs ranging from 1,000 to 14,000+ products.
  • Mapped SKUs, variants, attributes, categories, pricing, inventory, images, URLs, and SEO metadata for bulk updates.
  • Performed pre-import and post-import quality assurance to identify duplicate SKUs, missing images, invalid variants, and mapping errors.
  • Created promotional graphics and digital assets for web and email campaigns.
  • Coordinated catalog requirements and issue resolution with warehouse and sales teams.

Key Achievements

Led Universal Wholesale’s migration from a legacy HTML catalog to the RepZio B2B ordering platform, categorizing more than 14,000 products for ongoing wholesale administration.

  • Prepared and validated more than 14,000 product records for Universal Wholesale’s platform migration.
  • Established repeatable catalog cleanup, import, exception-tracking, and quality-assurance processes for high-volume updates.

View Universal Wholesale.

June 2017 – June 2019

San Francisco, California

Edwardian Hotel

Night Auditor

  • Managed overnight front-desk operations, reservations, check-ins, check-outs, and guest requests.
  • Delivered calm, courteous service while addressing routine guest and hotel needs.
  • Reconciled end-of-day cash and prepared nightly audit reports.
  • Completed overnight safety checks and maintained organized shift records.

April 2014 – December 2016

Amman, Jordan

Shababjobs.com

Account Executive / Manager Assistant

  • Managed client accounts and coordinated new service requests.
  • Resolved client issues and tracked follow-up items.
  • Maintained accurate client files, records, and reports.
  • Supported the general manager with administrative and operational tasks.

February 2013 – April 2014

Amman, Jordan

Omar & Khaled Bulos Zumot Co.

Manager Assistant

  • Coordinated sales routes, client files, invoices, and daily administrative work.
  • Trained and supported members of the sales team.
  • Prepared sales and operational reports for management.
  • Prepared business files in Arabic and English.

2019 – Present

Remote

Freelance WordPress Developer

WordPress Developer

Ongoing freelance WordPress development for small business clients — building and maintaining sites, custom theme work, and site management.

Core Expertise

  • E-Commerce Catalog Operations
  • Shopify & WooCommerce Administration
  • WordPress & Elementor Website Management
  • Product Data Cleanup & Standardization
  • CSV Imports, Exports & Migrations
  • SKU, Variant & Attribute Management
  • Inventory, Pricing & Image Mapping
  • Microsoft Excel & Spreadsheet QA
  • On-Page SEO & Metadata
  • Website QA, Maintenance & Troubleshooting
  • Bachelor’s Degree in Accounting Information Systems
  • Al-Balqa Applied University, Amman, Jordan
  • 2006

Technical Skills

Shopify
WordPress
Elementor
WooCommerce
Excel
SEO
Photoshop
HTML/CSS
Javascript
Google Analytics

Certifications

Additional Training