MOUSA BATARSEH

Webmaster | Ecommerce Specialist

With 5+ years of experience, I help businesses streamline e-commerce operations, organize complex product data, and maintain reliable Shopify, WooCommerce, and WordPress websites. My work spans catalog management, CSV imports, on-page SEO, web content, analytics, and digital asset production—giving teams a dependable partner for daily execution and long-term improvement.

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  • Manage Shopify and WooCommerce e-commerce operations.
  • Clean, map, and maintain product catalog data.
  • Prepare reliable CSV imports, exports, and templates.
  • Build responsive WordPress and Elementor pages.
  • Maintain pricing, inventory, SKUs, variants, and images.
  • Optimize on-page SEO and website content.
  • Review performance with Google Analytics and Search Console.
  • Create Photoshop graphics and digital marketing assets.
  • Test website updates across desktop and mobile devices.
  • Document workflows and support cross-functional teams.

My Workflow

1
Business Goal
Define the business need, audience, scope, and success criteria.
2
Research
Review available data, competitors, users, and technical constraints.
3
Planning
Map the site structure, content, tasks, owners, and timeline.
4
Content
Write or refine clear, useful, search-aware website copy.
5
Design
Create responsive layouts and visuals aligned with the brand.
6
Development
Build or update pages, forms, stores, and site features.
7
Testing
Verify content, links, forms, responsiveness, and core functionality.
8
SEO
Optimize titles, metadata, headings, links, images, and crawl paths.
9
Launch
Publish approved work and complete final production checks.
10
Measure
Review analytics, search data, and key user actions.
11
Improve
Use verified findings to prioritize the next site improvements.

Selected Work

View All Work
Woocommerce

14,000-SKU catalog migration and e-commerce operations.

Universal Wholesale

Led a structured 14,000-SKU catalog migration covering field mapping, data cleanup, import preparation, exception tracking, record validation, and ongoing e-commerce operations.

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WordPress

Firefly Burgers MI

Created a mobile-friendly WordPress restaurant website with clear menu content, branded page layouts, and straightforward access to key customer information.

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WordPress

The Great Lakes Cigar Festival

Built and managed a responsive WordPress event website with ticket, sponsor, vendor, and schedule content. Google Analytics 4 recorded 287 users and 1,954 events from July 4–31, 2026.

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Shopify

United Textile Wholesale

Built a Shopify B2B storefront for a wholesale textile business, organized product catalogs and case-pricing details, improved search-focused product content, and made purchasing information easier for buyers and staff to use.

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WordPress

Wild Bill's Vape Flavors Menu

Created a branded digital product menu that organizes a large vape catalog for easier browsing across desktop and mobile devices.

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Skills & Expertise

Excel Expertise

  • CSV import templates and product-data mapping.
  • VLOOKUP, XLOOKUP, INDEX, and MATCH.
  • Pivot tables, charts, and operational reports.
  • Conditional formatting and data validation.
  • Duplicate checks and exception review.
  • Catalog and inventory reconciliation.
  • Price sheets and volume-pricing models.
  • Documented, repeatable Excel workflows.

Product Data Management

  • Catalog imports, exports, and CSV preparation.
  • Attribute mapping and variant structure.
  • Categories, collections, and product organization.
  • SKU management and image-URL mapping.
  • Inventory, pricing, and product-data maintenance.
  • Customer groups and wholesale pricing.
  • Volume-pricing rules and product relationships.
  • Catalog validation and quality assurance.

E-Commerce Management

  • Shopify, WooCommerce, and WordPress administration.
  • Product catalogs, inventory, and collections.
  • Product content, pricing, and imagery.
  • Coupons, promotions, and sale rules.
  • Shipping settings and customer accounts.
  • B2B registration and wholesale workflows.
  • Website updates and routine maintenance.
  • Responsive QA, bug tracking, and issue resolution.

SEO Expertise

  • Keyword research and page-topic targeting.
  • Technical and on-page SEO.
  • Titles, metadata, headings, and content structure.
  • Internal linking and image optimization.
  • Alt text, schema, sitemaps, and crawl checks.
  • Google Search Console and Google Analytics 4.
  • SEO audits and content optimization.
  • Search-performance monitoring and documented updates.

Business Operations

  • Workflow planning, process improvement, and SOP documentation.
  • Task prioritization, scope tracking, and project coordination.
  • Cross-functional communication and stakeholder handoffs.
  • Executive support, meeting coordination, and business reporting.
  • Issue tracking, change logs, and organized project files.
  • Quality assurance and detail-oriented task closeout.
  • Practical problem solving for daily operations.
  • Continuous improvement for repeatable business systems.

Tools & Platforms

Analytics & SEO

  • Google Analytics 4 for traffic, events, and user paths.
  • Google Search Console for queries, clicks, indexing, and crawling.
  • Google Business Profile for accurate local business information.
  • Moz and Semrush for keyword and search research.
  • Yoast SEO for WordPress page optimization.
  • Date-range checks and evidence-based recommendations.

Email Marketing

  • Mailchimp and Constant Contact campaign setup.
  • Audience lists, segments, and field maintenance.
  • Newsletter layouts, copy, and calls to action.
  • Responsive previews, link testing, and campaign QA.
  • Simple email automation workflows.
  • Open, click, and campaign-performance review.

Productivity

  • Microsoft Word, Excel, and PowerPoint.
  • Google Docs, Sheets, Drive, and Workspace.
  • Shared documents, workbooks, and project files.
  • Task tracking, reporting, and due-date management.
  • Jotform data-intake and website forms.
  • Clear file naming and document organization.

Content & Writing Tools

  • Grammarly for proofreading and copy review.
  • ChatGPT, Copilot, Gemini, and Claude AI.
  • Draft development, outlines, and content alternatives.
  • Source checks and factual review.
  • Voice, tone, clarity, and SEO editing.
  • Human review before any content is published.

Development & Website

  • WordPress, Elementor, WooCommerce, and Shopify.
  • Responsive page building and content updates.
  • HTML, CSS, and Adobe Dreamweaver.
  • Forms, links, navigation, and customer paths.
  • Theme, plugin, and routine website maintenance.
  • Photoshop assets and web-image preparation.
  • Desktop, tablet, and mobile quality assurance.
  • Website issue tracking and troubleshooting.

Courses & Certifications

Advanced Digital Marketing & Growth Strategies

Coursera coursework from the Wharton School covering digital strategy, customer acquisition, and growth frameworks.

Foundations of Digital Marketing

Google coursework covering digital marketing fundamentals and online customer engagement.

Think Outside the Inbox

Google coursework in email strategy, campaign planning, and audience engagement.

Attract and Engage Customers

Google coursework covering search, digital campaigns, and customer engagement.

Shopify Complete Training

Udemy training in Shopify setup, catalog management, pricing, inventory, and store operations.

WordPress Complete Training

Udemy training in WordPress setup, themes, plugins, page builders, and content management.

Web Development Fundamentals

NuCamp coursework in HTML, CSS, responsive layouts, and front-end fundamentals.