Process & Operations

Four stat tiles showing organic sessions, products per session, add to cart rate and checkout completion.

What GA4 Actually Tells You About a Small Store

Mousa Batarseh / July 9, 2026

On a few thousand sessions a month most of the GA4 interface is noise wearing a percentage sign. The four numbers worth tracking, the two Search Console reports that beat any dashboard, and the one-page monthly note I actually send.

An eleven-step project workflow with three steps marked as high risk.

Process & Operations

Eleven Steps, and the Three Where Projects Actually Fail

Mousa Batarseh / February 13, 2026

Every web project workflow lists roughly the same eleven steps. They are not equally risky. Three of them absorb almost all the pressure when a deadline moves, and what happens to those three determines whether the launch was a success or just an event.

Process & Operations

What GA4 Actually Tells You About a Small Store

Eleven Steps, and the Three Where Projects Actually Fail

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